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Vans Off the Walls
Project type
Campaign
Date
April 2024
Location
Toronto
Campaign Created for Portfolio Workshop Course
GOAL: Raise awareness and interest among Gen Z for the all new Vans Pro Classic, a replacement for the Vans Classic.
APPROACH: Off the F***ing Walls - Gen Z is a generation that defines itself in opposition to those who came before and reject the idea of one "mainstream" pop culture; Individualism is the key to their fashion choices. Gen Z is constantly reworking and modifying the old, the vintage, and the classic into something new and better. The Vans Pro Classic do just that, utilising their classic design but improving function, comfort, and disability. The shoes are as versatile and multifaceted as Gen Z, a perfect combo, no matter who you are.
Copy: Dunc
Art Direction: Gelo Fernandez
Concept: Gelo Fernandez
