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Trojan Condoms
Project type
360 IMC Campaign
Date
March 2024
Location
Toronto
360 IMC Campaign Pitch for Forsman & Bodenfors
PROBLEM: Trojan is losing marketshare, while industry leader and top of mind brand, social equity at an all time low. And with Jems on the rise empowering women and queer Gen Z, young men now feel more judged when purchasing condoms than women of any age.
GOAL: After the pandemic, Gen Z is now having more sex than ever but are anxious about buying condoms. Help Gen Z men overcome condom purchase anxiety with humour and wit.
APPROACH: Save an Earth, Ride a Condom; having children is much worse for the environment (one of the top concerns and buying considerations for Gen Z) than single use Latex condoms.
Strategy: Tony Krueger & Dunc
Copy, Concept: Dunc
Art Direction: Gelo Fernandez and Dunc
