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Swiffer Hurry Hard

Project type

IMC Campaign

Date

February 2024

Location

Toronto

Campaign Created for Portfolio Workshop Course
GOAL: Bring the intensity of young adult life and sports to the task of cleaning
APPROACH: Hurry Hard. Swiffer WetJets are similar in design to Curling brooms; most young folks living away for the first time only clean when company is coming over, a date, parents, friends. So cleaning is an intense and mad dash; when the clock is ticking, Hurry Hard.
Art Direction: Gelo Fernandez
Copy and Concept: Dunc

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