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OCMC 2023: raddar
Project type
IMC
Date
November 2023
Location
Collingwood Ontario
Competing in the IMC competition for the Ontario Colleges Marketing Competition 2023, I was given one week to create an IMC campaign for the raddar platform
GOAL: to onboard new users aged 18-29 in the montreal and vancouver areas with a budget of 100K.
APPROACH: Level Up your deal finder with an easy to use platform that helps you game the system and stretch your budget.
Copy, Art Direction, Production, Editing, Concept: Dunc
Talent: Gelo Fernandez (PR), Margaret Armstrong (Influencer)
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