top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Mars Work Rest Play
Project type
IMC
Date
April 2023
Location
Toronto
Winter 2023 IMC Pitch to the & Partnership
GOAL: Digitally advertise the Mars Bar to Gen Z to increase brand awareness and onboard new customers.
APPROACH: Celebrate the little things that aren't productive, but keep us going, Play is the harmony between work and rest, Mars keeps you in touch with our playful side.
Handsome Lake:
Liat Goodman as Account Manager and Media Planner
Abby Sangalang as Art Director
Dunc Ronald Urquhart as Strategist and Copywriter.
Filming: Abby Sanagalang
Production, Editing, Animation: Dunc Ronald Urquhart
bottom of page