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Mailchimp + AI
Project type
Copywriting Campaign
Date
December 2023
Location
Toronto
Campaign for Advanced Copywriting
GOAL: Encourage interest in Mailchimp's new generative AI tools.
APPROACH: Overkill. A comedic campaign with tension, highlighting the power of the tools Mailchimp provides with the everyday use of many consumers.
Copy, Concept, Art Direction: Dunc
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