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Campbell's Soup
Project type
IMC
Date
October 2023
Location
Toronto Ontario
Practice IMC concept for Ontario Colleges Marketing Competition Training October 2023.
GOAL: Attract consumers to buy higher volumes through New Uses for the Classic Red & White label soup cans.
APPROACH: #RedWhite&New utilises influencers to encourage Millennial parents to share quick and easy recipes and build community on new media through Campbell's Soup.
Copy, Production, Editing, Concept: Dunc
Art Direction: Lekha Kanagasabai
Talent: Kelsey Morewood
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