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BLUE DOOR Land Trust Initiative
Project type
IMC Campaign
Date
December 2023
Location
York Region
IMC Pitch 3rd Semester, Cause Marketing, to Blue Door
GOAL: Convince Property Developers to donate housing units to the new Blue Door Land Trust, Create New Brand for Land Trust Initiative
APPROACH: The Rising Tide Lifts All Ships, with Blue Door's approach, Land Donations lead to stabilising the economy and the housing market. Convince Developers to help, create awareness among young activists online to put pressure on Developers.
Strategy: Rica Cabanog
Copy: Dunc
Art Direction: Gelo Fernandez
Concept: Dunc
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